Author Archives: visitwightpro

English Tourism Week is fast approaching

English Tourism Week is a national promotion, coordinated by Visit England and created in partnership with destination management organisations around the country. For the last four years Visit Isle of Wight has exploited this opportunity to highlight products, offers and events on the Island. The promotional week is just around the corner, so here’s a timely reminder of what it’s

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Press Stories Opportunity

Visit Isle of Wight are looking for stories from tourism business owners. We want to maximise our ‘Return to Adventure Island’ campaign by sharing stories of real, Isle of Wight people who have returned to Adventure Island to set up a tourism related business. Maybe you came to the Isle of Wight as a child and returned to set up

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Adventure Island Family promotion

If you’re looking to attract family visitors in 2017, we would would like to invite you to feature in “Return to Adventure Island”  which is one of 9 thematic and 5 cluster campaigns we are running this WIGHTBID year (Sept 2016 to Sept 2017). There is no cost to having your products showcased in our campaigns, providing your organisation or

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More about our forthcoming Wellness campaigns

March – June – October 2017 WELLNESS BREAKS – Late spring, early summer and autumn short breaks This campaign capitalises on the surge in interest in wellness breaks. It will focus on encouraging people to visit and therefore feel better in mind, body or spirit. It includes Isle Walk 2017, yoga retreats, spa breaks, spiritual escapes, cultural courses, therapies, healthy

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Marketing Strategy Published

Visit Isle of Wight LTD has produced a comprehensive Integrated Marketing Strategy and Planner which outlines our activities for the next twelve months. Pack includes: – Trends and segments – Target markets and demographics – Positioning and the visitor journey – Techniques, themes and campaigns Due to the commercial nature of our work, we have not automatically published these documents

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