Turning your investment into visibility, visitors and value
Your Business. Our Focus
Wight BID is delivered by Visit Isle of Wight, and this site is your hub for marketing, support, insights and opportunities designed to help Isle of Wight tourism businesses grow.
Access support, promote your business and stay connected with how your investment is working for you.
Advertising Opportunities
Unlock Business Support
The impact of Wight BID
impressions across our google ads
VIOW website sessions
exhibitions & trade events
total audience across social channels
The difference your investment makes.
By working together, we create impact at a scale no single business could achieve – driving visitors, visibility and growth across the Island.
- Coordinated marketing campaigns driving visitors to the Island
- Increased visibility for your business across digital, print, PR, and OOH channels
- Representation of your interests at National level
- Opportunities to collaborate, promote and grow together
Without Wight BID, that momentum stops.
Without a coordinated, collective approach, the Island loses its ability to compete at scale. Marketing activity becomes fragmented, visibility reduces, and opportunities to support and grow local businesses are significantly limited.
Proud to partner with
What would you like to do?
Promote your business
Access marketing opportunities, campaigns and exposure across Visit Isle of Wight channels.
Access Business Support & Training
Join webinars, access toolkits and get practical support to grow your business.
BID Administration & Governance
We are committed to operating openly and in the best interests of levy payers.
Access governance documents, board minutes and reports to see how decisions are made and how your investment is managed.
Understanding the Wight BID
Everything you need to know about the Business Improvement District, how it works, and what it delivers for the Island.
Explore updates, ask questions, and access key information to support informed decisions ahead of the BID3 ballot.
Driving visibility for the Island...and your business
From national campaigns to digital promotion and PR, Visit Isle of Wight is actively driving demand and raising the Island’s profile.
See what’s happening now and how your business can benefit.
Campaigns that make a mark
See our latest campaigns, the results they’re delivering, and how your business can get involved.
Putting the Island in the spotlight
See the latest Isle of Wight activity, plus Access PR opportunities and media coverage to raise your profile and reach new audiences.Â
Get in front of new markets
Join Visit Isle of Wight at key exhibitions and trade events, connecting your business with new markets, partners and visitors.
Exclusive ferry rates for Isle of Wight businesses
Unlock exclusive ferry rates for your business and customers – helping you stay competitive and add more value to every booking.
Latest from Visit Isle of Wight
Stay up to date with the latest campaigns, updates, opportunities and industry news
Showcase your business at the Royal Isle of Wight…
Limited spaces still available in the Visit Isle of Wight Tourism Pavilion at this year’s Royal…
You’re invited: BID LIVE sessions
BID LIVE is a stakeholder engagement programme with tourism businesses across the Island, hosted by Visit…
Visit Isle of Wight launches industry survey to shape…
Visit Isle of Wight (VIOW) has launched a new industry-wide survey, calling on local businesses to…
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