16.4.2026

Visit Isle of Wight has unveiled a new flagship film, setting the tone for its 2026 tourism campaign and signalling a shift in how the Island is presented to visitors.

The new hero video moves beyond traditional destination marketing, capturing the atmosphere and emotional appeal of the Isle of Wight. Showcasing its coastline, landscapes, and diverse experiences, the film focuses on the feeling of being on the Island, from quiet moments by the sea to the richness of its natural and cultural offer.

Dominic Wray, CEO at Visit Isle of Wight, said:

“This is about telling a natural and more confident story. The Island itself is what is truly special, its natural beauty and energy, this film helps us express that in a way that feels true to the place.”

The release forms part of a wider repositioning of the Island’s brand, celebrating its distinctiveness as an island destination – offering an extraordinary breadth of landscapes, experiences and culture within a single, self-contained setting.

The film will be used across digital campaigns, social media, PR activity and partner platforms throughout 2026.

Local businesses and partners are encouraged to support the campaign by sharing the film and aligning with its messaging.

To view the video, visit: https://youtu.be/4KM0RTQmg8U  

For more information about the Isle of Wight, visit: www.visitisleofwight.co.uk