Voluntary Contributions

We are often asked “how can I take part in your marketing campaigns, advertise on your website or feature in your press coverage if I’m not a Wight BID statutory levy payer?”.  This page explains how you can feature in the annual marketing and promotional activity and the yearly press coverage created by Visit Isle of Wight LTD.



1. Introducing the Voluntary Contribution scheme

Wight Business Improvement District levy payers have automatic rights to feature on our website and appear in our campaigns, social media and press work. They fund our operation with their annual levy payments and additional contributions.

However, we also very much welcome voluntary contributors from retailers, non-statutory tourism businesses, suppliers and organisations in return featuring alongside levy payers in our marketing activities.

In return for an annual voluntary contribution, you will automatically receive many of the rights, access and privileges that WIGHT BID levy payers have – including a free page on the Island’s official tourism website www.visitisleofwight.co.uk.

You can apply to be part of the Voluntary Contribution scheme by clicking on this link and completing the simple application form here

If you would like to discuss the Voluntary Contribution scheme over the phone, please telephone 01983 521555 (EXT 21) or email info@visitwight.org

VAT must be charged on Voluntary Contributions as you are buying a marketing and publicity service from Visit Isle of Wight LTD, which under UK law attracts VAT.

How your voluntary contribution is calculated:

  1. If you are a tourism provider who has business rates below £3000, or no business rates, you will pay £150+vat a year to become a Voluntary Contributor
  2. If you do have business rates above £3000 you will pay the equivalent to 1.75%+vat of your business rates (or a minimum of £150+vat a year, whichever is the higher) to become a Voluntary Contributor

What do Voluntary Contributors receive for their investment? 

Below is a summary of the benefits that Voluntary Contributors will receive upon payment of their annual voluntary contribution:

  • Web page – 12 month web page on the official Isle of Wight website (www.visitisleofwight.co.uk). Our website continues to be the top ranking, number one tourism website for the Island year on year. We invest heavily in search engine optimisation (SEO) to ensure that our website appears on the first page of Google.
  • Blogs – the opportunity to share your interesting stories on our website.
  • Competitions – the opportunity to be part of promotional opportunities including competitions on the website and on our social media channels.
  • Marketing campaigns – our website is the marketing tool for the various off Island campaigns we do throughout the year whether on a digital poster advert at Waterloo or via PR that appears in national and international newspapers.
  • Visitor e-newsletters – our website is also the marketing tool for the visitor e-newsletters that we regularly send to promote the Isle of Wight.
  • Press trips – the opportunity to participate in press related activities including press trips.
  • Image library – free use of our photos (please credit each photo that you use as follows: Copyright: www.visitisleofwight.co.uk)
  • Industry e-newsletters – the opportunity to feature offers and invitations to other voluntary contributors, Wight BID levy payers and other tourism businesses via our industry e-newsletters.
  • Visitor research & stats – free access to visitor research and trend data.
  • Tourism events – invitation to tourism events such as our annual tourism conference.

If you would like to discuss the Voluntary Contribution scheme over the phone, please telephone 01983 521555 (EXT 21) or email info@visitwight.org