Voluntary Contributions

We are often asked “how can I take part in your marketing campaigns, advertise on your website, use your tools or feature in your press coverage if I’m not a Wight BID statutory levy payer?”.  This page explains how you can feature in over £700,000 of annual marketing and promotional activity and £3 million of yearly press coverage created by Visit Isle of Wight LTD. 


Voluntary contribution options for participation in our marketing and press activities:

1. Commercial Affiliate Scheme
2. Authorised marketing partners & patrons
3. Sponsors


1. Introducing the Commercial Affiliates scheme

Wight Business Improvement District levy payers have automatic rights to feature on our website and appear in our campaigns, social media and press work. They fund our operation with their annual levy payments and additional contributions.

However, we also very much welcome voluntary investments from retailers, non-statutory tourism businesses, suppliers and organisations in return featuring alongside levy payers in our marketing activities. These voluntary investors are called “Commercial Affiliates”.

In return for an annual voluntary investment, you will automatically receive many of the rights, access and privileges that WIGHT BID levy payers have – including a free page on the Island’s official tourism website www.visitisleofwight.co.uk  worth £340+VAT a year.

You can apply to be Commercial Affiliate by clicking on this link and completing the simple application form here

If you would like to discuss the Commercial Affiliates scheme over the phone, please telephone 01983 521555 (EXT 21) or email info@visitwight.org

VAT must be charged on voluntary investments as they are buying a marketing and publicity service from Visit Isle of Wight LTD, which under UK law attracts VAT.

How your voluntary investment is calculated:

  1. If you are a tourism provider who has business rates below £3000, or no business rates, you will pay £150+vat a year to become a Commercial Affiliate
  2. If you do have business rates above £3000 you will pay the equivalent to 1.75%+vat of your business rates (or a minimum of £150+vat a year, whichever is the higher) to become a Commercial Affiliate

If you are a membership organisation, like an accommodation agency, that promotes a wide range of members or clients, or a chain of shops, and you wish to access the WIGHT BID benefits and tools, you will need to become an “Authorised Marketing Partner / Patron” which is a different category of voluntary investment explained further down this page. 


What do Commercial Affiliates receive for their investment? 

Below is a summary of the 10 entitlements and benefits that Commercial Affiliates will receive upon payment of their annual voluntary investment: You can download a PDF of this list here.

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You can apply to be Commercial Affiliate by clicking on this link and completing the simple application form here

If you would like to discuss the Commercial Affiliates scheme over the phone, please telephone 01983 521555 (EXT 21) or email info@visitwight.org

2. Authorised marketing partners & patrons

If you are a multi site operation, agency, or national business, you can become an authorised marketing partner or / and a patron of The Wight BID and Visit Isle of Wight. For your investment you will receive the benefits described in the “Commercial Affiliates” list plus bespoke benefits and media opportunities which will be drawn up in a special agreement between you and Visit Isle of Wight.

These bespoke partnerships include substantial advertising and promotional activities throughout the year to suit your business. These arrangements are especially suitable for supermarkets and large retailers, national companies like car rentals, and media and accommodation agencies with members and clients.

In addition to the marketing benefits agreed, you will also become one of the WIGHT BID patrons, a group who meet three times a year to advise the WIGHT BID working panels, and help shape the wider tourism and development strategy on the Isle of Wight.

To arrange an appointment to discuss becoming an authorised marketing partner or patron please contact david@visitwight.org, CEO of Visit Isle of Wight LTD.


You may also be interested in:

Campaigns Timetable for 2017
Toolkits explained
Marketing Plan Overview 2017
What campaign toolkits are we working on at the moment
Contact details for Visit Isle of Wight