On 3 March Visit Isle of Wight launched the new easter and pre-summer ‘We can’t wait to show you’ campaign.

The new campaign leads with the headline ‘our island doesn’t do boring’, which is part of the new branding, and will be announced shortly.

Assets are available on the WightBID website for businesses to use as part of their social media marketing.

Alongside digital marketing targeting key locations across the UK, VIOW has also launched its new radio advert across Absolute, Greatest Hits Radio and Hits Radio targeting families in London looking to take a holiday or short break in the British Isles in the next 12 months. Download and listen to the audio here: https://visitwightpro.com/wp-content/uploads/2025/03/0689123-Visit-Isle-of-Wight-Easter-Pre-Summer-2025.wav

Listen to the audio here:

A new Sky AdSmart video is currently in production with it airing on TVs across the UK later this month.

This campaign aligns with the change in booking patterns, where typically people are booking their breaks later, to highlight Easter, May-half term and the pre-summer period.

Download the Zip folders:

Overlay 01: https://visitwightpro.com/wp-content/uploads/2025/03/WCWTSY-graphic-overlay.zip

Overlay 02: https://visitwightpro.com/wp-content/uploads/2025/03/VIOW-April-story-OVERLAY2.zip

Images Jaw Drop family: https://visitwightpro.com/wp-content/uploads/2025/03/VIOW-April-story-Jaw-drop-family2.zip

Images Jaw Drop general: https://visitwightpro.com/wp-content/uploads/2025/03/VIOW-April-story-Jaw-drop-general2.zip

Images Jaw Drop over 50s: https://visitwightpro.com/wp-content/uploads/2025/03/VIOW-April-story-Jaw-drop-over50-2.zip

Images Story Surprises: https://visitwightpro.com/wp-content/uploads/2025/03/VIOW-April-story-suprises-2.zip

Instructions on how to edit an overlay to show your business can be found in a handy video at the bottom of this page!