Marketing in Action
See how Visit Isle of Wight is actively promoting the Island — from campaigns and PR to exhibitions, partnerships and visitor engagement activity.
What we've been working on
This page brings together regular updates from across Visit Isle of Wight marketing activity, giving levy payers and partners visibility into the campaigns, PR, partnerships and promotional work taking place to support the Island’s visitor economy.
From digital campaigns to exhibitions and collaborative activity, this is where we share what’s happening behind the scenes — and the impact it’s designed to create.
To see activity from 2021 – 2025, you can read our reports here.
Check out our monthly reports for 2026 below.
May 2026
Google Ads campaigns
Search:
- Impressions – 31,646
- Clicks – 4,478
- CTR – 14.15%
Display:
- Impressions – 2,252,998
- Clicks – 83,426
- CTR – 3.70%
Video:
- Impressions – 123,379
- Clicks – 143
Meta ads – Facebook and Instagram
- Impressions – 259,702
- Reach – 130,459
- Clicks – 3,772
- CTR – 1.45%
- CPC – £0.47
- Searches – 655
- Cost per search – £2.69
Social media (organic) – rounded to the nearest ’00
- Post impressions – 938,000
- Post engagement – 8,000
- Post reactions – 7,000
- Post video plays -120,100
Instragram
- Total views – 534,300
- Total reach – 45,500
- Total interactions – 14,800
- Interaction rate – 32.65%
TikTok
- Post impressions – 27,800
- Post engagement – 1,300
- Post engagement rate – 4.55%
visitisleofwight.co.uk website stats
- Overall sessions – 175,272
- Active users – 107,14
VIOW Consumer newsletter
Includes general newsletter (every other week), paid for partner Solus emails and Solus competition campaigns.
- Total sends – 304,273
- Open rate – 25.5%
- Click rate – 0.69% (total clicks 2,093)
Read our latest edition online, and sign up to receive future editions.
April 2026
April saw the continuation of the ‘our island doesn’t do ordinary’ campaign.
Muddy Stilettos – Banner ads across the website live for 6 months
Mail online – Destination article and online banner ads (Daily Mail online stats: 4.4m daily users, Travel section readers 73% ABC1)
Sun online – Advertorial and online competition (Sun online stats: 37m monthly visitors, 24 minutes average reading time, 62% ABC1)
Tourism South East consumer newsletter – Destination for all seasons (destination feature box)
Google Ads campaigns
Search:
- Impressions – 29,158
- Clicks – 4,061
- CTR – 13.93%
Display:
- Impressions – 3,111,339
- Clicks – 66,128
- CTR – 2.13%
Video:
- Impressions – 219,075
- Clicks – 248
Meta ads – Facebook and Instagram
- Impressions – 286,764
- Reach – 107,356
- Link clicks – 9,455
- Average cost per result – 19p
visitisleofwight.co.uk website stats
- Overall sessions – 151,926
- Active users 95,729
VIOW Consumer newsletter
Includes general newsletter (every other week), paid for partner Solus emails and Solus competition campaigns.
- Total sends – 190,023
- Open rate – 29.5%
- Click rate – 1.4% (total clicks 2,649)
Read our latest edition online, and sign up to receive future editions.
March 2026
March saw the introduction of the ‘our island doesn’t do ordinary’ campaign.
Tourism South East consumer newsletter – Welcome to the Isle of Wight
Solent Handbook – Online banner ads go live (advertorial in publication in April 2026)
Google Ads campaigns
Search:
- Impressions – 29,843
- Clicks – 4,102
- CTR – 13.75%
Display:
- Impressions – 3,394,682
- Clicks – 102,032
- CTR – 3.01%
Video:
- Impressions – 314,128
- Clicks – 272
visitisleofwight.co.uk website stats
- Overall sessions – 180,539
- Active users 101,054
VIOW Consumer newsletter
Includes general newsletter (every other week), paid for partner Solus emails and Solus competition campaigns.
- Total sends – 166,037
- Open rate – 31.6%
- Click rate – 3.5% (total clicks 5,849)
Read our latest edition online, and sign up to receive future editions.
February 2026
February saw the continued promotion of the ‘Book now for 2026’ campaign.
Google Ads campaigns
Search:
- Impressions – 19,448
- Clicks – 2,990
- CTR – 15.37%
Display:
- Impressions – 4,197,664
- Clicks – 201,082
- CTR – 4.79%
Video:
- Impressions – 395,703
- Clicks – 703
Meta ads – Facebook and Instagram
- Impressions – 538,119
- Reach – 359,132
- Average cost per result – 18p
visitisleofwight.co.uk website stats
- Overall sessions – 246,559
- Active users 123,523
VIOW Consumer newsletter
Includes general newsletter (every other week), paid for partner Solus emails and Solus competition campaigns.
- Total sends – 165,192
- Open rate – 33.1%
- Click rate – 2.8% (total clicks 4,591)
Read our latest edition online, and sign up to receive future editions.
January 2026
January saw the continued promotion of the ‘Book now for 2026’ campaign, launched through the Twixmas period.
Audio Advertising
Listen to the audio adverts:
Families
Over 55s
Campaign results: Visit Isle of Wight Ltd – Bauer Audio Post campaign analysis 2025-2026
Tourism South East consumer newsletter – Discover the Isle of Wight in 2026
Google Ads campaigns
Search:
- Impressions – 17,996
- Clicks – 2,885
- CTR – 16.03%
Display:
- Impressions – 3,444,953
- Clicks – 121,319
- CTR – 3.52%
Video:
- Impressions – 236,153
- Clicks – 336
Meta ads – Facebook and Instagram
- Impressions – 588,788
- Reach – 416,302
- Average cost per result – 15p
visitisleofwight.co.uk website stats
- Overall sessions – 186,941
- Active users 108,717
VIOW Consumer newsletter
Includes general newsletter (every other week), paid for partner Solus emails and Solus competition campaigns.
- Total sends – 160,630
- Open rate – 32.5%
- Click rate – 2.7% (total clicks 4,271)
Want to take your business further?
Alongside being part of our core marketing activity, there are additional opportunities available to give your business even greater visibility — from enhanced placements to targeted promotion across key channels. Speak to us today to find out what options are best for you.
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