Voluntary Contributions
Access the same marketing, support and opportunities.
You might not be included within the BID, but that doesn’t mean you should miss out on it’s value.
Access the same marketing, campaigns and opportunities by opting in as a Voluntary Contributor
It’s a simple way to stay visible, connected and competitive within the Island’s visitor economy.
Unlock access to all this
impressions across our google ads
VIOW website sessions
Exhibitions & Trade Events
total audience across social channels
Why become a Voluntary Contributor?
If your business relies on visitors, visibility isn’t optional.
Your contribution helps fund activity that promotes the Island and drives demand, benefiting not just your business, but the wider visitor economy.
At the same time, it ensures your business is part of that activity…not watching from the sidelines.
Be seen in the moments that matter
Get your business in front of visitors when they’re actively planning and booking their trip.
Tap into Island-wide marketing power
Achieve more than you could alone by being part of a coordinated approach to attracting visitors.
Stay connected and informed
Receive industry updates, market insights, and opportunities to help you make smarter marketing decisions.
The benefits of becoming a VC
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As a Voluntary Contributor, you can benefit from the full range of Visit Isle of Wight activity. That includes:
- Inclusion in destination marketing campaigns
- Opportunities to feature in PR, content and media activity
- Access to partnerships, collaborations and promotional opportunities
- Invitations to events, workshops and webinars
- Industry insights and updates
Who is this for?
Voluntary Contribution is ideal for tourism business on the Isle of Wight who:
- Sit outside the BID levy threshold
- Want to reach more visitors and grow visibility
- Provide tourism, hospitality or visitor experiences
- Benefit from — or contribute to — the visitor economy
How it works
Becoming a Voluntary Contributor is a simple and straightforward way to access more visibility and opportunity:
- Register your interest using the form below
- Contribution is based on rateable value, from £150
- Start accessing marketing, support and opportunities
- Promote your business further through VIOW platforms
Testimonials
“Raising the public awareness and trumpeting the merits of a product or service is costly and the Isle of Wight as a destination is no exception.
Our small voluntary contribution is equal to the cost of a day or twos worth of OTA commission fees and for that we get a web page bringing direct bookings and a surge of reservations every time there is T.V. air time presence about the island.”
Jonathan Brade
As a leading referral website, Visit Isle of Wight is renowned for providing visitors with interesting information about staying on the island, helping people to make the most of their visits. As a local holiday letting agency, we see great engagement to our max listing advertising and find the support of Jill and the team invaluable.’
Liz Arnell
“Being part of Visit Isle of Wight has made a real difference to my business.
The opportunity to share my Sound Events with a wider audience has helped me welcome more people into my sessions, and I’ve seen over a 15% increase in visitors coming through their site in the last quarter alone.
It feels wonderful to connect with both locals and visitors to the Island in this way.”
Mel Burrows
“As a small self-catering cottage our ability to market ourselves is limited, therefore we 100% believe in making a voluntary contribution to help Visit Isle of Wight to market the Island as a great destination, against stiff domestic and international competition. The added benefits of the website entry and access to superb images, graphics and really useful industry intelligence make our voluntary contribution excellent value for money.”
Simon Matthews
“Living on the Isle of Wight and working within the short term rental sector, I feel it is vital that we all support Visit Isle of Wight and the incredible work they do on our behalf. Donating a few days of my property is one of the best marketing decisions I have ever made. Visit Isle of Wight’s reach is huge, so the more I work with them, the better I believe it will be for my business going forward as well.”
Justine Ireland
“Running a small bed and breakfast on the Isle of Wight, I’ve found Visit Isle of Wight to be incredibly supportive. We advertise through their website and have our own page, which really helps us reach more potential guests. I make a voluntary contribution each year as part of that, and I genuinely feel it’s excellent value for the exposure and support we receive. They do a fantastic job promoting the island and helping businesses like ours thrive.”
Mark Cooper
An investment in visibility, visitors and value Ready to get involved?
Become a Voluntary Contributor today and start making the most of what the Visit Isle of Wight BID has to offer.
Still have questions? We’re here to help. If you’d like to talk through whether Voluntary Contribution is right for your business, get in touch with the team.
Why it's worth getting involved.
Your contribution doesn’t just support the wider destination. It ensures your business is part of the activity designed to drive visitors to the Island.
- Your business included in campaigns reaching high-intent audiences
- More opportunities to be seen, featured and discovered
- A stronger presence in a competitive visitor market
Without Investment, that momentum stops.
Without a coordinated, collective approach, the Island loses its ability to compete at scale. Marketing activity becomes fragmented, visibility reduces, and opportunities to support and grow local businesses are significantly limited.
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