Marketing Director — Visit Isle of Wight
Full-time · £70,000 · Isle of Wight
We’re hiring a Marketing Director to lead the marketing of one of the UK’s most distinctive island destinations – into a bold new era.
Visit Isle of Wight is the Island’s official Destination Management Organisation, delivering the Wight BID on behalf of 1,200+ tourism and hospitality businesses. As we enter the Wight BID 3 term (2026–2031), we’re reshaping around a single, sharpened purpose: marketing the Isle of Wight brilliantly to grow visitor numbers, spend and reputation.
This is a marketing-leadership role first – an outstanding, hands-on marketer with the commercial and leadership ability to run the organisation, own its budget and income, and report directly to the Board.
What you’ll do
• Own and drive the destination marketing, brand and digital growth strategy
• Lead VIOW day-to-day and report directly to the Board
• Own the budget and P&L, and actively generate new commercial income
• Harness AI systems and processes to help a small, dynamic team punch above its weight
• Be the lead ambassador for the Island’s visitor economy
What we’re looking for
• A proven, hands-on marketer with measurable results across brand, digital, social and campaigns
• Genuine budget/P&L ownership and a real income-generation track record
• Strong AI fluency – using tools and automation to drive performance
• A confident leader, comfortable reporting to a Board and delivering in a lean team
More information
Here you can view the full job advert, which includes the key responsibilities and person specification.
How to apply
Apply: send your CV and a short covering letter to office@visitwight.org, marked ‘Marketing Director’.
This appointment is subject to the successful conclusion of the proposed Wight BID 3.
Closing date: 12 noon, Friday 2 October 2026. We reserve the right to close applications earlier and to interview on a rolling basis should suitable candidates be identified, so early application is strongly encouraged.