Visit Isle of Wight is supporting English Tourism Week 2025 and we want you to join us…
Tourism is one of England’s largest and most valuable industries and this annual campaign raises awareness of our industry among key stakeholders, including Government, Ministers, MPs and the media, of the huge contribution the English tourism sector makes to the UK economy.
English tourism supports 200,000 SME businesses, employs 2.6 million people and generates about £71.6 billion annually for the economy in domestic visitor spending.
English Tourism Week forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area.
Visit Isle of Wight MD Will Myles was appointed as Chairman of English Tourism Week 2025 by VisitEngland.
Take a look at the VisitEngland website for full information about English Tourism Week here: https://www.visitbritain.org/working-us/english-tourism-week
VisitEngland has created a series of images and designed templates for use (see images at the bottom of this page)
Instagram – download the zip file here: https://visitwightpro.com/wp-content/uploads/2025/03/English-Tourism-Week-2025-Instagram-images.zip
Templates – download the zip file here: https://visitwightpro.com/wp-content/uploads/2025/03/English-Tourism-Week-2025-templates.zip
ETW25 squares – download the zip file here: https://visitwightpro.com/wp-content/uploads/2025/03/LOGO_ETW25_YELLOW_NAVY_BG_RGB.zip
LinkedIn posts – download the zip file here: https://visitwightpro.com/wp-content/uploads/2025/03/English-Tourism-Week-2025-LINKEDIN-POST.zip
X posts – download the zip file here: https://visitwightpro.com/wp-content/uploads/2025/03/English-Tourism-Week-2025-X.zip
What can we do?
Visit Isle of Wight will be supporting English Tourism Week with a two-pronged approach:
- on our social media throughout the week
- engaging with local politicians and businesses to highlight the importance of tourism to the Island with the VisitEngland message ‘supporting people and places to drive growth’
Please feel free to share the posts and increase awareness – or create your own posts! Please use the hashtag #EnglishTourismWeek25
Here is the messaging that will come from our customer facing social media, speaking to potential visitors to the Island:
1. Kickoff Post – Welcome to English Tourism Week!
📍 English Tourism Week 2025 is here!
This week, we’re celebrating everything that makes our island one of England’s best destinations! 🏝️ From breathtaking landscapes and historic landmarks to incredible local food and unique experiences—there’s no better place to explore!
✨ Join us in celebrating English tourism and supporting our island. ✨
Tag us in your island adventures using #VisitIOW #EnglishTourismWeek25
2. A Thank You from the Island
💕 English Tourism Week is all about celebrating travel, but today, we want to celebrate YOU!
A HUGE thank you to every visitor who chooses to explore, relax, and create memories on our shores. Tourism is the heartbeat of our island, supporting local businesses, heritage sites, and our amazing community. By choosing the Isle of Wight, you’re keeping our home vibrant and thriving! 🌊🏡
Drop a comment with your favourite Isle of Wight memory! 📸 #ThankYouForVisiting #EnglishTourismWeek25
3. Hidden Gems of the Isle of Wight
🗺️ English Tourism Week is the perfect excuse to discover somewhere new!
Think you’ve seen it all? Think again! Our island is full of hidden gems, from secret beaches to charming villages waiting to be explored.
📍 Today’s hidden gem: Freshwater Bay caves
Tell us your favourite Isle of Wight hidden gem below! 👇 #ExploreIOW #EnglishTourismWeek25
4. Spotlight on Local Businesses
🛍️ English Tourism Week is all about celebrating what makes England special—including our incredible local businesses!
The Isle of Wight is packed with amazing independent shops, cafés, and makers who bring so much character to our island. From handcrafted gifts to locally produced food, there’s something special about shopping local.
Tag your favourite Isle of Wight business in the comments and let’s show them some love! ❤️ #SupportLocalIOW #EnglishTourismWeek25
5. The Ultimate Isle of Wight Bucket List
It’s English Tourism Week! How many of these Isle of Wight must-dos have you ticked off?
✅ Walk the Needles Headland 🌊
✅ Ride a steam train at Isle of Wight Steam Railway 🚂
✅ Try fresh crab at a seaside café 🦀
✅ Explore Carisbrooke Castle 🏰
✅ See a golden sunset at Compton Bay 🌅
Comment with your score and add your own must-do experiences! 🎟️
#IOWBucketList #EnglishTourismWeek25
6. Share Your Isle of Wight Story
📸 English Tourism Week is all about celebrating travel – so we want to hear YOUR Isle of Wight story!
Whether it’s a windswept cliff walk, a cosy pub lunch, or a fun-filled family day out, share your best Isle of Wight moments with us!
Tag us and use #MyIOWStory #EnglishTourismWeek25 for a chance to be featured on our page!
7. Sustainable & Responsible Tourism – Love It Like a Local
🌿 English Tourism Week is about celebrating travel, but let’s also celebrate looking after our beautiful island!
The Isle of Wight is a natural paradise, and we all have a part to play in keeping it that way. Here’s how you can love the island like a local:
🌱 Leave no trace – take your litter with you
🚲 Explore by bike, bus, or foot where possible
💧 Refill & reuse – look for water refill stations
🐚 Respect wildlife & coastal habitats
Let’s make every visit a positive one for future generations! 🌊
#SustainableIOW #EnglishTourismWeek25
8. Taste the Isle of Wight – Local Produce Spotlight
🍏 English Tourism Week is a great time to celebrate the incredible flavours of the Isle of Wight!
From creamy local cheeses to award-winning wines, our island is bursting with amazing food and drink. Some must-try local treats:
🥖 Freshly baked sourdough from Grace’s Bakery
Sweet tomatoes from Isle of Wight Tomatoes
🧀 Isle of Wight Blue cheese from Briddlesford
🍺 A pint of locally brewed ale from Goddards Brewery
What’s your favourite Isle of Wight food or drink? Tag a local producer or share your recommendations! #TasteIOW #EnglishTourismWeek25
9. Final Call – Keep Exploring!
💙 English Tourism Week may be ending, but the adventure doesn’t stop here!
Our island is ready to welcome you all year round – every season brings something special.
Missed us this time? Start planning your next trip today! 🌊🚢
Check out www.visitisleofwight.co.uk/explore for travel inspiration & exclusive offers!
Thanks for supporting English Tourism Week – but remember, English Tourism is every week of the year and we can’t wait to show you!
#SeeYouSoonIOW #EnglishTourismWeek25
VisitEngland have created a series of images and designed templates for you – here are some examples:
Templates
