• Wellness campaigns

    March – June – October 2017 WELLNESS BREAKS – Late spring, early summer and autumn short breaks This campaign capitalises on the surge in interest in wellness breaks. It will

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Marketing Strategy Published

Visit Isle of Wight LTD has produced a comprehensive Integrated Marketing Strategy and Planner which outlines our activities for the next twelve months. Pack includes: – Trends and segments – Target markets and demographics – Positioning and the visitor journey – Techniques, themes and campaigns Due to the commercial nature of our work, we have not automatically published these documents

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SOCIAL MEDIA TIPS – ANNOYING HABITS TO AVOID

  Sachs Marketing Group has published ‘Top Annoying Social Media Habits to Avoid’ on their website (https://sachsmarketinggroup.com). They highlight the below subjects in the article: Posting information without fact-checking. Posting all the time. Constant self-promotion. Automated messaging. Informal posting. Hopping on all the trends. Buying likes and followers. Excessive use of hashtags. Syncing cross posts. Ignoring requests from your audience. Visit

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GREEN STAR PROGRAMME – HELPING ACCOMMODATION BUSINESSES

Here at Visit Isle of Wight we are committed to helping visitors see the island in a greener way. We actively promote, under or Drive Less See More brand, cycling, walking, bus travel, train travel and other ways to see our beautiful island without the car.   After feedback from many tourism businesses, and recently secured funding from Department of

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VIOW PRESS UPDATE – OCTOBER 2016

An ever increasing interest from journalists and strong media coverage continues to keep the Island front of mind with consumers.  We are particularly pleased with the coverage that the re-launched Isle of Fright Ghost Trail app – and the wider Isle of Light Autumn offer – has received in several national press round-ups. In terms of high-quality media coverage, it

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