Opportunity: Hampshire’s Top Attractions Group
Visit Isle of Wight LTD is a member of the Hampshire Top Attractions partnership, and pays to feature Island products and events on their website and in their publicity material and brochures.
A number of Island tourism businesses are also members, so below we have provided a link to their current membership packages for those of you that might wish to promote yourselves through this channel.
hta2017-membership-pack_weblr (packages and more about the group)
HTA is a cost-effective way to reach hundreds of thousands of Hampshire visitors and tell them about the Isle of Wight. More than 7 million visits are made to the New Forest alone every year, so if we can use that visit to tell them about the Isle of Wight this will lead to new visits across the Solent in the future.
More about the Hampshire Top Attractions Marketing partnership
Working together through joint marketing activities, Hampshire’s Top Attractions publicise the wealth and variety of fantastic visitor attractions across the county, targeting potential day and staying visitors living in surrounding counties and beyond. Hampshire’s Top Attractions seek to benefit from economies of scale and achieve significantly more coverage over and above what attraction’s individual campaigns allow.
Established in 2007, Hampshire’s Top Attractions has grown significantly in membership, recognition and reputation year on year. Benefiting from working as a group with media partners far and wide, the consortium regularly receives extra branding, marketing and promotional opportunities at no cost to our members. Over 360,000 leaflets are distributed across the south through targeted campaigns reaching areas that are often unachiveable by individual attractions.
The destination website, http://www.hampshireattractions.co.uk receives over 220,000 visits per year (currently 40% increase on 2016 figures) and is ranked 1st for ‘Kids Days Out Hampshire’, ranked 3rd for ‘Attractions in Hampshire’ & ranked 4th for ‘Things to do in Hampshire’. Hampshire’s Top Attractions aim to meet up four times a year to discuss current activity, new opportunities and compare visitor trends.