English Tourism Week Toolkit

The Isle of Wight is participating in English Tourism Week between the 25th of March and the 2nd of April. When the national spotlight is shining on the tourism industry, this is a perfect time to promote your special offers, products and generate new bookings and media coverage.

Here’s a list of our top things you can do in preparation for English Tourism Week:

Twitter, Instagram and Facebook takeovers

When you tweet or publish facebook posts between the 25th of March and the 2nd of April, add the ETW17 logo to your graphics, include the hashtag #etw17 and @visitEngland in your text to encourage the national tourist board to retweet your messages. Copy in @visitIOW too if you would like us to re-tweet.

twitter example

Click here to download the English Tourism Week logos, or right click on the images below and save to your own computer drive.

Create special offers for us to promote


The official tourist board website will feature a range of special offers from accommodation providers, restaurants, attractions and travel companies on our website during English Tourism Week, and will be promoting these offers through social media. Offers can be valid for any period of the year. To ensure that your offers are included on the website please make certain that you set up your offers no later than Wednesday 22nd of March. To set your offers up email jill@visitwight.org with the offer and an image.  For examples of other special offers currently online already, click on this link.

What’s New & Press Stories

whats news

Visit Isle of Wight’s press office will be pushing out compelling stories about what’s new on the Island during English Tourism Week. If you would like to see your stories circulated to journalists both on the Island and on the mainland, then send your news through to Sue@visitwight.org as soon as possible.

Events taking place during English Tourism Week 2017

If you have an event that is taking place between the 25th of March and the 2nd of April, then you could upload the event details to Visit England’s main database, which will be circulated to journalists . To do this, CLICK ON THIS LINK. 

Make sure you have also uploaded your event to Visit Isle of Wight’s website too. To learn more about how to do this, click here. 

Other useful tips and ideas

Many tourist destinations and attractions invite local politicians and local journalists to come and “work behind the counter” for a few hours during English Tourism Week so that they gain a better understanding of how the tourism industry works and it’s value to the local economy. If you would like to invite one of your local politicians to come and visit you during English Tourism Week, here are a few contacts that might be useful.

For a list of Isle of Wight Councillors and their contact details, click here: https://www.iwight.com/councillor/azCouncillors.aspx

To contact Andrew Turner MP for the Isle of Wight send an email to: mail@islandmp.org

Alan Marriot, Editor of the Isle of Wight County Press : Tel : 01983 522210 editor@iwcp.co.uk

News at Isle of Wight Radio > Tel : 01983 821777 news@iwradio.co.uk

English Tourism Week Home Page

The English Tourism Home page on the VisitBritain website contains many more ideas and useful assets that you can download. To access the page – click here https://www.visitbritain.org/english-tourism-week