Bicycle Island & Pearl Izumi Toolkit

toolkit banner pearl

A word about Marketing Toolkits… These toolkits have been produced exclusively for use by tourism providers. You may download any of these assets and add them to your own websites, emails, brochures or publicity materials. They are intended to help you promote the Isle of Wight. This toolkit is part of our DRIVE LESS SEE MORE resources, created to showcase walking, cycling and other forms of shared and sustainable transport options. Using these toolkit assets in your marketing materials will help to encourage people to visit the Island and support your business. We have a range of different toolkits available free of charge. Go to the TOOLKIT MAIN MENU to discover more toolkits that you can use.


A PDF of the event flyer (Double sided) – Event flyer
A PDF of an advert that promotes the Pearl Izumi Sweet Spot and Bicyle Island – Event and Destination Advert
A PDF of the Pearl Izumi Sweetspot Poster – A3 Poster
A PDF of the Isle of Wight Bicycle Island Logo – Bicycle island logo
A PDF of the “We support Bicycle Island” logo to use – Bicycle island logo INITIATIVE
A PDF of the Bicycle Island banner – BI banner
A PDF of the Sweetspot Event Banner –
 SweetspotSweetspot Banner (large)


A letterbox format GIF banner that can be linked to the Visit Isle of Wight page with more information about the event (link to:
Website letterbox banner gif



Website banner gif

Another GIF banner that can be cut and pasted into your website and linked to the Pearl Izumi event.
The official website for the Pear Izumi Sweetspot event is 


(Click on the thumb nail images to download larger versions)






And here are some photos of Cycling in the Isle of Wight that can also be used:










If you would like to receive a copy of this video to add to your own website please contact   

Click on the banner below to go to the Pearl Izumi website where you can find more videos and photos:
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Useful copy about Bicycle Island and the Pear Izumi Sweetspot Race this year

The Isle of Wight is excitingly diverse; with spectacular scenery and coastlines, characterful towns and quaint villages, and more sunshine hours than anywhere else in the UK. Once known exclusively for its traditional seaside resorts and award-winning beaches, the “Diamond Isle” is fast emerging as one of the UK’s key destinations for festivals, outdoor adventures and a flourishing local food scene.

There are attractions aplenty to be found across the Island, ranging from adventure parks and historic sites, to animal encounters and colourful carnivals. With miles of footpaths, cycleways and coastline to explore there is an almost endless scope of “things to do”.  The Isle of Wight’s contrasting landscapes are the perfect playground for a wide range of outdoor adventure activities, whilst the surrounding seas provide ideal conditions for watersports enthusiasts. Particular attention was recently brought to the Island’s range of cycling experiences, as Lonely Planet crowned the “Bicycle Island” as one of the world’s top ten cycle routes. Don’t go home without riding the “Round the Island Cycle Route”, a stunning 66 mile waymarked ride around the islands quietest country lanes, through picturesque villages. Whether you “Knock it off” in two days or savour it over four at an easy pace, it’s simply not to be missed!

Whilst the Island’s microclimate usually offers some of the best beach weather in the UK, it also provides a unique growing climate for some fantastic local produce. Famed for exports from The Garlic Farm, Tomato Stall and Isle of Wight Cheese Company the Island also has a fabulous offering of freshly caught seafood – including our “national dish” of Crab on Chips! There are a large variety of places to eat serving menus filled with these local delights.

With such a long-standing history as a holiday destination the Island is home to some fantastic places to stay. Self-catering cottages, luxury hotels and welcoming B&B’s, eco-friendly lodges and yurts and family-friendly holiday parks and campsites are all available to suit any budget and requirements. If you’re bringing a bike stay in “cyclist welcome” accommodation and have your bags moved on ahead of you, so you can concentrate on the stunning coastal views and great cycling, all the way around the island.

The Isle of Wight Tour Series will take place in the resort town of Ryde, on the north-east coast. Often referred to as the “gateway to the Island”, Ryde still boasts much of its original Victorian architecture, and is fronted by the oldest seaside pier in England and several miles of expansive golden sandy beaches.

Getting to the Island couldn’t be easier. We are less than 2 and half hours journey from London via train and passenger ferry, with a choice of 3 locations (Porstmouth, Southampton & Lymington) to cross the Solent from if you are bringing a vehicle.

Other great cycling events to enjoy on the Island…   

Isle of Wight Randonee, Sunday 3rd May

Isle of Wight Cycling Festival, 13 to 28 September

More Information about Bicycle Island

Become a Taste Location on the Taste Round the Island Cycle Route

Food and drink providers on or near the Taste Round the Island Cycle Route are invited to apply to become a “taste location”. Bikers will then be encouraged to stop at your establishment to refuel on route. You need to offer a local food offer and a free or special offer to those arriving by bike. For those with a VIoW web page the cost is just £50 PA. DPS adverts in the Chambers eating out guide and Taste of the Wight are out now and Heritage House Publications have agreed to feature any VIoW taste locations on their Bicycle Island Cycle Map.

Click here to download the Taste Round the Island ratecard

dlsm taste

  • Stock and sell the Heritage House Publications Bicycle Island map.

Visit Isle of Wight has helped Heritage House Publications produce a stunning new cycle map for the Isle of Wight. It shows all the major routes and features such as Bike hire shops, Taste Locations and Cyclist Welcome accredited accommodation. The supplier for HH Bicycle Island maps is: Adrian Nigh & Sons 1 Station Approach, Shanklin, Isle of Wight PO37 7HX Tele: 01983 863291 Email: Title: Bicycle Island. I.S.B.N: 9781852151904.

  • Follow Bicycle Island on Twitter and look out for Bicycle Island news on the industry newsletters.

Add hashtag/twitter info for Bicycle Island:

  • If you offer accommodation consider becoming “Cyclist Welcome” accredited so we can promote your award on Bicycle Island.

Visit England’s Quality in Tourism scheme allows accommodation owners to apply for a Cyclist Welcome award. If you gain this award please contact VIoW so we can help promote you as a Cycle friendly place to stay. The award has set criteria to meet and to apply for it you also need to have had a basic QIT “roses” check. The Chamber of Commerce offer a reduced price assessment scheme that brings the whole costs to around £120. QIT Welcome schemes


Other Useful links that you may wish to explore or copy information from: