2022 Coastal Tourism Business Survey Results

from the National Coastal Tourism Academy

The NCTA have been surveying businesses around the coast to help assess and understand the impact of the Covid-19 pandemic on coastal tourism businesses in England. The survey will be repeated in different waves throughout 2022, the results of which will be published on this page.

NCTA Business Survey 2022 Wave 1 – Spring
(survey was live between February –March 2022)

Download the Wave 1 Results here

Headline results:

•37% of businesses are back to profitability (down from 47% in previous wave), 22% estimate it will be more than 12 months before they are profitable (much lower than 39% in last wave)

•Trading position has improved compared to 2019 for 35% of businesses. However, 44% are still reporting worse results than in 2019.

•The majority (74%) are at least somewhat confident about trading over the next 6 months. 11% are not confident but this is a significant improvement on the position in Autumn 2021 when 43% were not confident about the next few months

•Businesses expect the Staycation boom to be the most significant opportunity in 2022 (mentioned by 43% as most likely to benefit). Other noted opportunities are increase in year-round coastal breaks, personal celebration events, return of some international visitors and return of business events

•The majority (more than 80%) are interested in being involved in Year of the Coast 2023 with creating new events and experiences the most popular way of getting involved

•Compared to the autumn, there is a notable change in key external factors impacting business (when seasonality was main consideration) 65% feel that increasing energy and fuel costs is their main concern and 59% have already seen increased gas and energy prices. In response, nearly two thirds are expecting to increase prices

•Investment levels during the winter were slightly lower than usual pre-pandemic levels and notably lower than 2020-21 winter period with 24% of businesses (versus 10% in 2020-21) not investing anything this year.

•Most businesses are focussing on UK Stay visitors this summer with strong interest in new markets of walkers, cyclists, nature and heritage

•40% of businesses who employ staff are still finding it difficult to recruit certain roles including chefs, waiting staff and maintenance