Tour of Britain final stage – Isle of Wight

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The Isle of Wight will host the final stage of the UK’s most prestigious cycle race, the Tour of Britain. It will be the first time the iconic race would have ever been hosted on the Island and the event will offer an amazing sporting spectacle for visitors and locals alike, seeing 19 of the world’s top teams and 100 pro riders race across the Island’s varied and picturesque landscape.
 
The Island leg of the race – stage 8 – takes place on Sunday 11th September and starts in Ryde and finishes with an arduous climb to the Needles Battery. The race spans 150km and passes through a wide range of the Island’s towns and villages; from Ryde the race will pass through the main towns of Bembridge, Sandown, Rookley, Shorwell, Mottistone, Freshwater, Yarmouth, Shalfleet, Cowes, Newport, Godshill, Shanklin, Ventnor, Niton to finish at the National Trust’s The Needles Battery.


Ride the Roads before the Pros!

Why not share the details of the race with your visitors, who can ‘Ride the Roads before the Pros’? You can now find The Tour of Britain Stage 8 route on Strava on the Visit Isle of Wight website, with separate sections for visitors to choose part they would prefer to try…

https://www.visitisleofwight.co.uk/whats-on/events/tour-of-britain/routes


How to get involved

There are plenty of opportunities for local businesses, accommodation providers and hospitality outlets to get involved, both on the day and in the build-up to this special sporting event. Download our case studies pack HERE


National Land Art Competition now LIVE!

Enter the Tour of Britain National Land Art Competition!

Community groups, schools, businesses and land owners along the route are being encouraged to take part in the competition during the eight stages of the race (Sunday 4 – 11 September). The tradition of creating land art masterpieces along the route has long been the practice at the Tour of Britain, as well as other cycle races around the world.

For more information and to enter, click HERE.

The Isle of Wight will be launching its own local Land Art competition in the coming weeks. Keep checking back for more information! https://www.tourofbritain.co.uk/tour-of-britain-2022-national-land-art-competition-launched/



Get your Cyclist Friendly ‘wheel’ of approval!

With over 200 miles of cycle tracks, byways, and bridleways the Isle of Wight is already one of the top cycling destinations in the UK and attracts an abundance of cyclists every year. We anticipate the Island’s Tour of Britain stage in September will draw even more bike riding enthusiasts to the Island – pre and post event – looking to take on the epic route and explore the Isle of Wight on two wheels.

route map for the tour of britain final stage on the isle of wight

We want to know what cycling friendly facilities your business already has in place or are planning to have ready for the race to achieve Visit Isle Of Wight’s CYCLIST WELCOME ‘Wheel of Approval’. 


Here are a few ways your business can become more cyclist friendly:

  • Provide information on how to travel to your premises by bike or sustainable transport
  • Safe storage for bikes – this could be a designated or purpose-built storage shed or garage
  • Information on the nearest bike shops (for repairs and spare parts etc.)
  • Bike washing facilities 
  • Kit washing and drying facilities
  • Provide a basic tool kit available for riders (including a pump and puncture repair kits)

Contact us at tourofbritain@visitwight.org to share what you already have in place.  


Cyclist Friendly Pack

Becoming a Cyclist Friendly nusiness comes with many benefits. Cycle tourism makes a significant contribution not only to the UK economy, but also to the Isle of Wight.

Download our pack with top tips and suggestions on how your business can become more Cyclist Friendly HERE


Tour of Britain Isle of Wight Stage – FAQs for businesses 

Click HERE to download key information and FAQs on the Tour of Britain Isle of Wight stage. This document will continue to be updated in the build up to the event.  For any further questions please contact Sarah Alexander and Jo Hurt at tourofbritain@visitwight.org or call +447471 478 779


For a taste of what to expect during 2022 Tour of Britain Stage 8, Isle of Wight, take a look at the video!