Businesses on the Island Take Top Spot in the Muddy Stilettos Awards 2021

Isle of Wight-based businesses have won hotly contested Muddy Stilettos 2021 Awards, celebrating fantastic local indie businesses across the whole of Hampshire and the Island.

Readers of the award-winning Muddy Stilettos lifestyle website ( have been nominating and voting in their hundreds of thousands for their favourite independent businesses across 27 different lifestyle categories – from Best Destination Pub to Yoga/Pilates Studio, Boutique Stay to Wedding Venue – and shining a light on the most creative, unique indie businesses. 75,000 businesses were nominated across the country with 752,000 votes cast in total as part of this much coveted national lifestyle awards, making it the most popular Muddy Awards to date.    

Free to enter, all the winners of the Hampshire and Isle of Wight awards have just been announced: Winners – Hampshire & Isle of Wight (

Isle of Wight winners include:

ART GALLERY: Seaview Art Gallery (Seaview)

DESTINATION PUB: The Old Fort (Seaview)

FLORIST: Summer Lilly’s Flowers (Newport)

RESTAURANT: The Hut (Colwell Bay)

Voted by Muddy readers, the Muddy Stilettos Awards always create a real sense of community spirit and goodwill – they’re a great way for locals to say ‘Thank you’ for what has been an incredibly difficult past 18 months for many small businesses.  

Hero Brown, founder and Editor-in-chief of Muddy Stilettos adds:

‘I set up these awards eight years ago to give local lifestyle businesses a chance to shout about how brilliant they are. After a year of multiple lockdowns and hardships, it’s been an honour to showcase the most awesome lifestyle businesses across Hampshire and the Isle of Wight, in partnership with our local sponsor, Jude’s Ice Cream. 

‘The response to this year’s Muddy Awards has been unprecedented – thousands (and thousands) of people voted giving such a fantastic boost and a well-deserved pat on the back to so many. 

‘I hope it will make give them greater confidence to grow their business, knowing that they have the stamp of quality that the Awards provide.’

The full list of Muddy Awards 2021 Winners is available at 

Muddy Stilettos Awards 2021 logo