TOOLKIT: Love Where You Live

To encourage local support for local businesses re-opening 12th April, Visit Isle of Wight has partnered with the Isle of Wight Council to launch LOVE WHERE YOU LIVE.
A mix of out of home, transport, digital and social marketing, the aim of this campaign is to get Island residents excited about where they live and what is on offer as we begin to re-open for business.
As one of the UK’s top staycation destinations, we as locals have the opportunity to make every weekend feel like a holiday with amazing outdoor space, attractions, pubs, restaurants and more all readying to welcome customers back as of 12th April.  
We invite you to make use of these assets available below to help amplify the message and get Isle of Wight residents excited about what your business and local area has to offer.
Within this toolkit you will find, social media graphics to use with your own copy to promote your business and things to do in the surrounding area, newsletter headers to title comms to your Island/resident databases with opening times, offers, new COVID safe rules etc and digital banners to use on your website or as banners on your existing themed newsletters to link to the main content on the Visit Isle Of Wight page or to content on your own website.

A video explaining how to download images and a video explaining how to use ‘overlays’ is available

Each image has been labelled for it’s purpose, so please right click and save the image to your computer!

Right click in the white space of the image to save the overlay

How to download an image

How to add a ‘overlay’ to your own image