TOOLKIT: The Island Is Ready

Here are the latest social media images that we will be using to promote the Island.

Visit Isle of Wight encourages all businesses to use these marketing assets and amplify the Island’s message to visitors – the Isle of Wight is ready.


You will find a link to our latest online video advert – the Isle of Wight is Ready – for your use on social media, to embed into your website and newsletters etc. You can also share the video from the Visit Isle of Wight Facebook page to your own.

Follow this link to see how to download images

You will also find a number of social assets to promote the Island to visitors. Use these to market your business, the surrounding area and other activities to help build an Island itinerary for your customers/guests for a complete experience.

These include ‘overlays’ – add your own image underneath the overlay to create your personalised ‘Ready image. Please see our handy ‘how to’ guide about adding layers here:

Here are some useful tags to use alongside your social media:

Stage 1 in re-marketing to visitors, the READY campaign is targeted off Island via digital platforms using video and images. The objective is to put the Isle of Wight front of mind for staycations, to raise awareness around responsible travel to the Island within government guidelines and to instil visitor confidence – we are prepared, ready and good to go. We are ready to warmly welcome visitors back safely.

Throughout lockdown, marketing efforts have been focused on social media and community building – keeping the conversation between VIOW and our visitors ongoing until the time is right to once again share the Island. Key to the READY campaign is responsibility, as an Island we’re ready and we ask our visitors to work with us to keep everyone safe. To Travel the Wight way:

To embed the video, please copy this link in to your website or embed directly from the video. To download the images, please right click on each image and ‘save image as’ to your device


You can download and use these images on top of your own business image. They may look blank, but the writing will appear over a darker background – the description is in the caption on the image – right click and save as to your computer.

Right click in the wite space of each image to ‘save as’