New beermats celebrate the Isle of Wight’s iconic brewing heritage

news in from Solent.co about the Gibbs family group of pubs

Four Island pubs have today introduced new beermat designs that are a nostalgic nod to the old Burt’s Brewery, which brewed its last pint of beer over 25 years ago. Burt’s is still well remembered by many on the Isle of Wight and its distinctive beermats were once a common sight in pubs across the Island.

The new designs feature The Spyglass Inn, The Bargeman’s Rest, The Steamer Inn and The Dairyman’s Daughter which are locally owned by the Gibbs family. Neil Gibbs commented:

‘When we first opened the doors to The Spyglass Inn back in 1988, we were proud to support other local businesses and served up Burt’s Brewery beers to many happy customers. I am pleased that the new beermat design draws upon this heritage to create something instantly recognisable.’

Many fans of local Isle of Wight ales might recognise the distinctive look of the new beer mats which feature the shape of the Isle of Wight and uses a retro colour scheme combined with each of the pubs iconic branding.

Andrew Gibbs said:

‘We are very proud of the Island and its history and wanted a design that would connect with this heritage. Some of the initial designs used more contemporary colours, but we all agreed that the original just looked right, so we’ve stuck with it, we make sure all of our pubs have a warm welcome and there’s lots of Island memorabilia on display. Our new beermats now add to this perfectly.’

Solent, a local marketing agency was commissioned to create a design that could capture this connection between the pubs and Burt’s Brewery.

Marie Woodward, Client Account Manager said:

‘It’s a real challenge to bring together these different styles, but it’s been one that our team has really enjoyed. Anyone who remembers Burt’s should be pleased with the result and we’ve had some great feedback.’

Burt’s Brewery was an Island institution and one of 14 breweries that were in existence at the start of the 20th century. All four beermat designs can be seen in The Spyglass Inn, The Bargeman’s Rest, The Steamer Inn and The Dairyman’s Daughter from now. The reverse of the beermats encourages customers to share photos of their visit to win a prize for a meal for two.