Visit Isle of Wight’s approach to marketing the Isle of Wight in 2019:
The 2019 marketing and creative plan is based on a thematic approach for the Island that will challenge the perceptions that people may or may not have.
The Island has so many things to discover and everyone’s “Isle of Wight” is different. Therefore using large inspirational and outstanding images the approach will all be about “Discovery”
So “Discover the Isle of Wight for….” will be the headline of each and every campaign that we do. We will use the right words and right image at the right time for the right target markets.