Visit Isle of Wight Launch Literary Trail
The launch of the Literary Heroes Trail in the historic and stunning setting of Farringford, the home of Alfred Lord Tennyson, is just the latest in a series of local events that Visit Isle of Wight has worked with.
The Isle of Wight Literary Festival – now in it’s 5th year – has built a national reputation, and this year will see guest speakers include Andrew Marr, Dame Jenni Murray and Val McDermid. There will be live music performances too, and a special area for young ones to get involved.
Visit Isle of Wight is capitalising on the success by introducing a Literary Heroes Trail, in conjunction with Visit Britain’s Year of Literary Heroes 2017 campaign.
In leaflets distributed to ferry terminals and transport hubs, you’ll find some of the rich literary history of the Isle of Wight, a positive invitation to soak up some of the atmosphere and linger a while.
It features a map, with 15 different suggestions of inspirational locations, that have featured or stimulated the imagination of some of our greatest writers.
On the Visit Isle of Wight website, we’ve utilised the Island’s top destination portal and have been able to extend what can be offered on posters and printed literature, including an interactive version of the literary trail map.
Visit England chairman Denis Wormwell made the trip to Farringford and spoke of the work the Visit Isle of Wight:
“Visit Isle of Wight has done a fantastic job producing all of this. It’s important that everyone realises the value that tourism can bring to the local economy and I think that this will really help.
“The Island has unprecedented literary connections and it’s a complete compendium of some of the best literary heroes that Britain has to offer have all spent time on the Island and written some fantastic pieces of work here.”
What can you do?
Make the most of this opportunity! The Literary Festival runs from 12-15 October – helping to extend the season, so there’s still time to get involved…
Visit Isle of Wight can give your business some leaflets to encourage visitors to take part, or to send out people on your mailing list, using the online presence for the trail on the tourism website – https://www.visitisleofwight.co.uk/inspiration/literary-heroes-trail –
Or take a look at our resources page for more tips and advice – give us a call on 01983 521555 or email firstname.lastname@example.org for some leaflets.
David Thornton, Visit Isle of Wight CEO said:
“I think there’s lots of hidden stories we’ve been able to bring out and of course, from a marketing point of view, that attracts the interest of journalists, they start to write about the island in publications that perhaps we wouldn’t normally appear within and generates hundreds of thousands of pounds worth of copy which helps to promote the Island and encourage people to come here.”
There’s also a fantastic competition to win a 3 night Christmas break for two at the delightful Keats Cottage in Shanklin, including Christmas Eve, Christmas Day and Boxing Day.