Get involved in VisitEngland’s new “Join the World” campaign

Visit England are launching a new domestic campaign this September targeting young British millennials.

The Join the World campaign will be encouraging 18-34 year olds to take a short UK break by targeting them with inspirational content that showcases Britain through the eyes of their international peers.

All businesses and destinations are invited to get involved by sharing your content with us. Promote your business to young Brits and gain exposure to potential visitors across our online channels and social media using the hashtags #LoveGreatBritain and #LoveUK. All content supplied will be moderated by the domestic marketing team.

Promote your business and your content and engage directly with 18 -34 year old potential visitors by sharing your content with us and using the #Lovegreatbritain and #LoveUk

What do I get?

  • A free opportunity to have your images seen by our followers participating in the campaign.
  • Exposure to potential visitors through a recognised Britain hashtag.
  • Publicity across Twitter, Facebook or Instagram domestically.

What is it?

The ‘Join the World’ domestic campaign that is being run in partnership by VisitEngland, VisitWales, Visit Scotland and Tourism Northern Ireland, launching in September,  will encourage 18-34 year olds in the UK to take a short break in the UK. The campaign will show the UK audience the country through the eyes of their international peers.

In the run up to the official launch of the campaign we are looking for content that is relevant to the 18-34 year old domestic audience that covers the following passions and points of interest:

  • Culture
  • Learn something new
  • Physical activity
  • City breaks
  • Nightlife & Clubs
  • Food & restaurants
  • Also culture/history, countryside, camping, spas, theme parks

To find out more about the campaign, the content we are looking for and guidelines on imagery download our campaign guidelines (PDF, 590KB). All content will be moderated by the domestic marketing team, when submitting content please fill in the this document (XLSX, 16KB)  and send it in with your email.

Contact details

VisitEngland Content team