English Tourism Week is fast approaching
English Tourism Week is a national promotion, coordinated by Visit England and created in partnership with destination management organisations around the country. For the last four years Visit Isle of Wight has exploited this opportunity to highlight products, offers and events on the Island. The promotional week is just around the corner, so here’s a timely reminder of what it’s all about and how you can ride on the back of the national promotion in social media, digital marketing and press activity.
Background to the National Promotion
The English tourism sector touches everyone – visitors, residents, businesses and employees. It’s one of the few sectors active in every part of the country. It’s the third largest employer, every day supporting 2.6 million jobs and is a major employer of school leavers and young people and an incubator for entrepreneurs.
Here on the Isle of Wight a third of all employment is in the tourism sector, and tourism generates over £550 million a year into the Island’s economy, supporting hundreds of businesses and impacting on the performance of supplier industries including farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts. Tourism cannot be offshored – it only happens here!
Take part in English Tourism Week: 25 March – 2 April 2017
Whether you are an accommodation provider, an attraction, a tourist information centre or a destination, everyone’s invited to get involved! Visit England have put together a host of tips, ideas and suggestions to help you plan your events for the next English Tourism Week. Scroll down this page or click on our English Tourism Week toolkit for ideas.
Isle of Wight Special Offers promotion: One week to go
To celebrate English Tourism week, http://www.visitisleofwight.co.uk is promoting a range of special offers on behalf of attractions, food and drink outlets, accommodation providers and travel companies. These offers may relate to later in the year, ETW17 is just a great excuse to promote them nationally! You have just one week left to send your special offer to email@example.com to ensure your offer is promoted during English Tourism week. To view examples of offers already in place, click on the banner below.
English Tourism Week is here to provide you with a vehicle to kick start the season and promote your local tourism products.
- It might be that you already run an annual event that you can schedule during English Tourism Week, or you could create a new one
- If you’re communicating about it why not add a banner to the bottom of your emails and flyers to show your support for the week. Download our online toolkit to help you create posters and flyers to spread the word and carry the ETW logo on your website
- By organising your own event under the English Tourism Week campaign you will raise the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision makers. Get involved and inspire local residents to discover the destinations on their doorstep.
Obviously how you choose to take part depends what sort of tourism business or organisation you are. Try our suggestions below or create something completely original!
Events don’t have to be big or costly; the simplest ideas can be really effective!
Visit Isle of Wight has set up a walking weekend for the start of English Tourism Week, click on the image below to view all the walks taking place. Please do all you can to assist in promoting these excellent walking events by circulating the news to your guests.
Ideas for getting involved
There are no greater opinion formers than local people, and this is a great opportunity for the tourism industry to work together with local businesses, tourist information centres and the community to promote the wealth of tourism products on offer in your destination.
You could use the opportunity to call into one of the Isle of Wight’s tourist information points and centres and collect leaflets and tourist information for the season. Click on the banner below for a list of points and centres, including the award winning Guildhall Welcome Centre in Newport.
Our Isle of Wight English Tourism Week toolkit contains ideas for how to make the most of this opportunity between the 25th March and 2nd of April 2017 – Click here to view ideas and download logos now.
There are many ways to get involved. Here are a few suggestions from Visit England:
- Use the English Tourism Week branding from our toolkit in your email signatures, web banners, logos etc, to raise awareness of the week and spread the word amongst your local tourism businesses.
- Get together with other local tourism businesses, e.g. restaurants, attractions and shops, to create special offers and events and use the ETW toolkit to brand and advertise your offers.
- Create a page on your website which details all your local ETW events and share them to our online guide(link is external).
- Involve local Tourist Information Centres to publicise events to visitors during the week and organise transport to take them to events.
- Promote local accessibility options to encourage visitors with access needs.
- Hold a competition with schools and youth clubs to design an ETW poster, produce a video or create some content to share on social media.
- Arrange a tourism careers event or open day with local colleges and tourism businesses.
- Put on ‘exclusive’ ticketed only behind the scenes tours or guided walks to tell the story of why you are amazing.
- Encourage those taking part to share far and wide what you have to offer on social media and give them a leaflet or voucher to pass on.
- Create a new local dish or a special English Menu for the week or you could use it as an opportunity to encourage young people to look at hospitality as a career.
- If you don’t already source English wines, then maybe a wine-tasting evening would go down well, followed by a special English themed menu.
- Hold a “made in…” event to highlight locally produced goods.
- Contact local media to promote whatever you are doing – they may print your offers and vouchers for you.
- Take part in VisitEngland’s ‘Tourism Superstar!’ initiative.
Also see 101 Things to do for English Tourism Week, (PDF, 1.54KB) for lots more tips and ideas, put together by ETW Chairman, David Curtis-Brignell.
Join in with the #BigTweetend
The now traditional send-off for English Tourism Week will take place on the last weekend (1-2 April 2017) and encourages everyone including businesses, visitors and locals to post their #ETW17 images on Twitter, Instagram and Facebook. Encourage people to get sharing!