Press News – January & February 2016

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Visit Isle of Wight Press Team Update

It’s been a busy few months since our last update at the end of 2015.

Sue Emmerson, VIOW Press Officer, and Aaron Orman, VIOW Travel Ambassador – and finalist in the VisitEngland Tourism Superstar Awards 2016 – attended the TSE annual media event in London on  February 9th.   There are around 90 journalists registered to attend the event, which was held at The Royal College of Surgeons of England in London.  These include travel editors of national newspapers, lifestyle and travel magazine editors, freelance travel writers and Bloggers/Social Influencers.   Sue used the networking opportunity to give travel writers story ideas and encourage high-profile journalists to write about and visit the Island.   Aaron’s focus was the ‘Drive less, see more’ campaign, which helps holiday-makers to enjoy the Island without the need to use their cars.    The duo found there was particular interest in activity breaks – a trend spotted by VisitEngland’s press team who have seen an increased interest in activity based holidays from a growing number of national publications.

We were also represented at the VisitBritain Meet the Belgian Travel Media held event in Brussels on January 26th.   This resulted in meetings with more than 25 travel writers as well as valuable time with various VisitBritain representatives from Brussels and London and PR managers from incoming transport providers.   The Belgian travel media are always more interested in cultural activities, “new addresses” (restaurants, cafes bars), outdoors activities and short-break opportunities.   Like most other travel writers the biggest growing trend is towards “what’s new” – and new reasons to look again at destinations (such as the UK) which have already been so well covered in the past.

Also trending, according to VisitEngland, are accommodation options in the following categories:

  • hotels that have done away with their reception desks and stuffy service in favour of honesty bars and help-yourself pantries, indicating a growing appetite for a home-from-home experience, e.g. hotels which offer Hunter wellies for guests;
  • cabin-style accommodation ideally within hotel grounds;
  • the evolution of “glamping”, with en-suite yurts – sometimes even within hotel grounds.

If this applies to you, simply send a sentence or two and a website link to sue@visitisleofwight.org and she will get back in touch for any further details, or images.

Some recent media coverage we have achieved includes (click on the headings to view the articles):

  • The Military Road – one of the Ten Best Drives in Europe (Sunday Telegraph), also online please click here
  • Kampeertoerist magazine in Belgium.

Film Tourism

Visit Isle of Wight believes that the Island is well placed to encourage all kinds of film production and has partnered with English Heritage and Wight Media Services to set up a new venture – the Visit Isle of Wight Film TV Services Network – to smooth the way for film and television companies by offering a pool of expertise and resources – from locations advice and facilities hire to sourcing accommodation and theatrical services.

David Thornton, CEO, Visit Isle of Wight, said: “From themed visitor experiences and activities to accommodation both for visitors attracted through screen tourism and for crews filming on location, there a number of ways that tourism businesses can capitalise on television and film production.

“Whether it be a fashion ad looking for a retro-style backdrop, a TV drama searching for country house interiors or even a Hollywood blockbuster looking for the drama of a ‘Jurassic’ forest, the new Visit Isle of Wight Film TV Services Network is keen to see the Island’s scene-stealing scenery cast in a leading role – and in doing so, generate a broad range of economic benefits for the local Island economy”.

We are now looking for expressions of interest from Island businesses.   Those wishing to get involved in any upcoming projects should e-mail (one) high-res image and a description of the property to sue@visitwight.org

See the full story by clicking here