Media familiarisation trips are once again proving that they are well worth our time and investment. We carefully target the media to the message to maximise take up and return on investment (ROI). The  media area increasingly looking for quirky angles, personalities, lifestyle angles or simply a good tale to tell – here are the latest results of our efforts:

  • Two listings/fillers in the Sunday Express (12/7) magazine’s three page round-up of 50 free days out for the family…Cowes, and Walking with Dinosaurs – click here to view the article.
  • Tourism South East generated a really love piece for Blackging Chine in the Daily Star, published 13/7/15 – please click here to view the article.

Belgian trip 4This photograph shows a group of Belgian journalists who recently visited the Isle of Wight for a whistle-stop tour of Osborne, including the Swiss Cottage and the private beach.   The Island formed part of an itinerary put together by Tourism South East, who have been working with Southampton airport to attract even more visitors to experience the South of England.

Southampton Airport and Belgian operator VLM Airlines have recently launched  daily scheduled flights each weekday between Southampton (England) and  Antwerp (Belgium).  The new route should not only increase the number of  leisure tourists to the South of England but also business travellers.  Antwerp is the most populous city in Belgium, home to the second largest port in Europe and is known as a ‘petrochemical hub’, with several multinational companies investing more into their sites there.

Arthur White, CEO of VLM Airlines said : “The addition of the new Southampton-Antwerp-Hamburg route is in response to demand from the local communities. All three destinations are respected international seaport cities as well as popular tourist hotspots so we’re very confident the route will prove successful.”