SERVICED ACCOMMODATION SURVEY – QUESTIONS REQUIRED

All hotels and B&B’s/Guest Accommodation should have now received the below letter regarding a report that will be created for the serviced sector on the Isle of Wight. Please send your questions to Simon Dabell at simon@visitwight.org 

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Dear Colleague,

Across the UK there has been a significant shift in holiday accommodation demand over the last 20 years; for the most part the change has been from serviced accommodation to self-catering.

In the past the majority of demand was for serviced accommodation and holiday park style facilities. In recent years the UK has detected a trend away from these choices to a wider range of options that include glamping, alternative accommodation, poshtels and self-catering. The Isle of Wight is not immune to these changes, and we believe it is time to carry out some sustained research into these trends, shifts in market demand, product appeal and also record the barriers that might affect trade in the future.

Visits to the Island are increasing. However, these improvements do not appear to be felt by many across the serviced accommodation sector.

Visit Isle of Wight and its partners propose to commission a number of research studies and focus groups to gain a clearer picture of the potential opportunities and barriers to attracting serviced accommodation visitors in the future. Visit Isle of Wight is working alongside the Chamber of Commerce, Hotel Associations and Isle of Wight Council to create this piece of work, which we hope will be of  assistance to those in the Industry, and those seeking to market serviced accommodation in the future.

In order for us to construct a useful and practical report we are asking you to provide us with a list of questions that you would like this report to investigate and, if practical, examine and answer.

I am therefore asking you for any relevant questions you would like included in the survey.  You may be interested to know, for example, if the ferry fare is a factor, or accommodation cost, or perceived quality/value of serviced accommodation. For your own target marketing you may want to know where most of the Islands visitors come from or what they expect during and from their stay with us. This research will also report of the appeal of certain types of accommodation and how this has changed over time.

You may or may not be experiencing these concerns but your input would be valuable. Please forward the questions you would like asked and we may well include them in the research which is planned for this August.

Thank you for your support.

With kind regards

Simon Dabell

Chair

Visit Isle of Wight