The latest research by Barclays shows that the over 65s added £37 billion to the UK economy through spending on the Hospitality & Leisure sector in the last year.  This contribution equates to over a third (36%) more than the average consumer and 27% higher than the 35 – 54 year olds who are the second biggest spending generation.

Despite this, the ageing population: the untapped potential for hospitality and leisure businesses report from Barclays Corporate Banking, reveals that the UK Hospitality & Leisure Sector has missed out on at least a further £16 billion in additional revenues by underestimating the spending power of the older generation in the last year.

Click HERE to view more information about this research by Barclays on Tourism South East’s website.