PRESS OFFICE NEWS – 27 MARCH 2015
There’s been more great coverage for the Island this past week thanks to the efforts of the VIOW Press team. This includes a double-page spread for Osborne in People’s Friend (click here to view article), a piece for Ventnor Botanic Gardens in a Daily Mail round-up “6 of the best great garden weekend” (click here to view article), plus a fantastic mention for Whitecliff Bay in a Woman’s Own piece on family holiday resorts (click here to view coverage).
Earlier this week, Visit Isle of Wight launched their Education campaign at the Education Show in Bimingham. Supported by a 40-page brochure entitled “We know Education”, VIOW is keen to increase the Island’s market share in this area and will be targeting education titles with a sustained programme of press stories between April and July. VIOW will also host familiarisation trips for teachers who will be invited to explore the UK’s ‘biggest classroom’ and find out what makes the Island such an outstanding place for their subject and their students.
This Monday, sees the launch of a new “Warrior” trail, a 6-mile circular trail which can be tackled on foot, bike, and even horseback, and now leads visitors around the West Wight and along the beach at Brook Bay, where this famous war horse once trained to confront the dangers of battle in the surf. Visit Isle of Wight has helped to create the new trail, and will be producing a free leaflet for visitors to follow in Warrior’s hoof-prints. Further details will also be available online.
Another press story this week focussed on the new partnership between VIOW and Golf Tee Times Services, an organisation that specialises in golf holidays in the UK and overseas. A new website has been developed by VIOW to raise awareness of the Island’s stunning golf courses and encourage more visitors to tee off during their stay. For more details about this and the other press stories we have issued this week, please visit www.visitwight.org