McColl’s who own more than 1300 convenience stores in the UK have approached VisitEngland with a new marketing opportunity for attraction and activity providers.

There is no cost included, you simply need to provide an offer of ‘two for one’ or 50% off. The booklet will be launched in stores on 21st April and run for three weeks; the vouchers will be printed on a 52 page booklet with a print run of 500,000.

Please click here to view the 1 pager with further information on the promotion.

If you would like your attraction/activity and offer to be included, please respond to with the information requested. Please click here to view the details required. Please complete the spreadsheet with the relevant information in exactly the same format. VisitEngland also ask that you attach a high res photo of your attraction/activity, and your logo. This will enable McColl’s to do bulk uploads of the content quickly and efficiently.

McColl’s have proposed the following standard terms and conditions:

Terms and conditions:  This voucher entitles the bearer to one free adult, child or concession entry ticket when a full-priced adult ticket is purchased. The cheapest ticket will be free. Valid for one free ticket only. Not available on group tickets or with any other offer, promotion or special event. Valid between 21/4/15 and 1/7/15, subject to availability and opening times. Cannot be used online. Voucher may only be used on day of attendance and surrendered on use.  Not for resale. No cash value. Only original vouchers accepted. Void if altered or damaged. See attraction’s website for opening times, prices, details and their Ts and Cs. All details correct at time of printing, but we suggest contacting attraction prior to visiting. Promoter: McColl’s Retail Group plc, McColl’s House, Ashwells Road, Brentwood, Essex CM15 9ST.

If you would like to include restrictions on top of these Terms and Conditions, please include this in column I of the spreadsheet.

The deadline for submission of this spreadsheet and images is Wednesday 4th February, however as VisitEngland are dealing with a vast amount of attraction/activity providers, they would be grateful if you could supply your content as soon as possible.

McColl’s cannot guarantee every single offer will be used, please ensure you provide your best offer to ensure your place on this promotion.