Welcome to the final 2014 edition of Destination Communications, designed to give you tactical and operational information from across the VisitEngland team and other national partners. Please note that each article in this email is actionable by a destination and is not a news story.

To see the previous month’s edition of Destination Communications please click here.

Changes in Food Legislation

From 13 December 2014, all businesses that serve food to the public are required to provide information on the 14 most common allergens that may be used as ingredients in their food. This includes “unpackaged” food such as complimentary biscuits or breakfast.

We have publicised these changes via e-newsletter to accommodation providers in our National Quality Assessment Scheme and in our corporate eNews. The changes were also highlighted in the July 2014 issue of Quality Edge magazine.

Destinations are urged to communicate the new regulations to their business operators.

For further information on the new legislation and a guide on how businesses can comply, visit the Food Standards Agency website.

Pink Book 2014 now available

The updated ‘Pink Book 2014: Legislation for tourist accommodation’, is now available to order.

Our experience shows that information on legislation is highly valued by tourism businesses. The Pink Book covers vital information for operators on areas such as food and drink legislation, music and film copyright licencing and marketing within regulations.

We encourage you to promote the value of the Pink Book to businesses. Details of how to obtain a copy can be found on our corporate website.

VisitEngland announces Visitor Attraction Accolade Winners

The first round of Visitor Attraction Quality Scheme Accolade winners were announced in late October. Forty-nine attractions across England have been awarded one of five VisitEngland accolades: Gold, Hidden Gem, Welcome, Quality Café and Best Told Story.

Destinations are asked to encourage their local winning attractions to showcase their achievement by adding the accolade logo to their website. We have partnered with technology company, Yoshki, to protect the new accolade logos online.

For more information about the accolades and to hire a large promotional plaque for photos, please email

Rugby World Cup stand at Confex February 2015

We have teamed up with Confex for a one-off opportunity to exhibit on an England- branded Rugby World Cup stand. Confex, one of the UK’s leading events for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry will take place on the 18–19 February 2015 at the Grand Hall Olympia, London.

The England Rugby World Cup, which takes place in autumn 2015, provides England’s destinations and venues with a unique opportunity to showcase the country as a leading destination for both business and leisure tourism.

The booking deadline for this opportunity is 20 December 2014. If you would like more information on how to participate, please contact Jon Howell, Event Manager, International Confex at

Help VisitEngland and PCF Promote Local Art Collections

We are working with the Public Catalogue Foundation (PCF) on a new project to showcase artwork in UK public collections online. This project, with the working title ‘Your Art’, will build on the success of the Your Paintings project which shows the UK’s 212,000 publicly-owned oil paintings online.

In late 2015, Your Paintings will be replaced by Your Art, which will be a bigger site, displaying more than just oil paintings. The BBC will be the PCF’s lead partner.

We want to encourage this online audience to make physical visits to collections and would appreciate your feedback on how ‘Your Art’ might assist your organisation in promoting local cultural tourism by taking a short survey here.