LATEST NEWS FROM THE PRESS OFFICE
The press team have managed to gain great coverage for the Isle of Wight over the past few weeks. Here’s the press activity that has gone on for the Island:
* Island Welcome Centre – For the duration of Cowes Week, Visit Isle of Wight have set up a Tourist Information Centre in the unit opposite the Red Jet terminal in West Cowes. A photocall (see main photo above) was arranged on Friday August 1st, with David Thornton (CEO of Visit Isle of Wight) and Kevin George (CEO of Red Funnel) officially opening the TIC. Please click here to view more information about this pop up centre.
* Outdoor Fitness Magazine – Last year the Visit Isle of Wight press team arranged a press trip for Outdoor Fitness magazine journalist, Andrew Cremin, and this week we received a copy of the glossy, 5-page feature he’d produced, including a valuable mention on the front cover. The article, which also contained impressive photographs documenting Andrew’s journey, has an estimated publicity value of £36,000. Please click here to view this article.
* Red Squirrel Trail – Wendy Johnson, a highly-respected freelance travel journalist, visited the Island this week to gather information for a brand new guidebook commissioned by Sustrans. Wendy will be liaising with Visit Isle of Wight’s Sustainable Transport Marketing Executive, Tom Ransom, as she will be including the Island’s popular ‘Red Squirrel Trail’ in the guidebook.
* Cool Wight – Dutch journalist, Suzanne Arbeid is writing a travel feature on the Island with the theme ‘Cool Wight’. This week she took a boat trip out to The Needles, visited Dimbola Lodge, took part in stargazing with DarkWightSkies and spent some time at the fabulous Rhythmtree Festival. The piece will be featured in the Dutch version of The Metro.
* Lifestyle Lists – The Sunday People and The Sun have recently featured the Isle of Wight in ‘top ten’ style lists, amassing a total publicity value of £3225. Click here to view The Sunday People article and here to view both articles in the Sun.
* Television Crew – This week we assisted a television crew in finding suitable locations to film a five minute piece about summer holidays on the Isle of Wight. The piece included the Hovercraft, Sandown Carnival and Pier, a boat trip with Ocean Blue Sea Charters around Ventnor Harbour, a visit to Blackgang Chine, The Needles Park, Dinosaur Isle and Osborne House. It was aired on the News on ‘France 2’ which is the equivalent of the UK’s BBC and had an estimated publicity value of £27,134.
* The Independent – The Isle of Wight Steam Railway was recently featured in The Independent (75 word filler plus a web link) in the ‘Leisure Pleasure’ section, as well as receiving an online feature. The Independent website receives an average of 20 million visits per month. Please click here to view this article.
* Jamie Oliver’s ‘Jamie’ Magazine – Following a press trip arranged by Visit Isle of Wight, an 11-page, glossy, beautifully presented feature on the Isle of Wight’s culinary delights has appeared in this month’s issue of Jamie Oliver’s ‘Jamie’ magazine. Kevin Gould visited the Island in May along with photographer, Matt Munro, and was highly impressed with his findings, labelling the Island ‘Britain’s gourmet island getaway’. The feature, which also included a competition jointly arranged by Visit Isle of Wight and Jamie Magazine, has an estimated publicity value of £393,600.