News on Toolkit developments underway. 

 

---

March – June – October 2017

WELLNESS BREAKS – Late spring, early summer and autumn short breaks

This campaign capitalises on the surge in interest in wellness breaks. It will focus on encouraging people to visit and therefore feel better in mind, body or spirit. It includes Isle Walk 2017, yoga retreats, spa breaks, spiritual escapes, cultural courses, therapies, healthy eating, physical activities (including IW Festival of Running) and relaxing breaks.  Gardens will also be included in the lead up to the Wight in Bloom competition.
Marketing will include digital, press trips, packages, competitions, social media, editorial features and advertising. Click here to visit the wellness page now

March – July 2017

FESTIVAL OF THE SEA – reasons to visit us in late June and Early July

We are currently creating the toolkit of events and images to promote the Island during the Festival of the Sea (launched in March). If you have events that you would like to feature in the toolkit please contact abi@visitwight.org

---

You may also be interested in:

Campaigns Timetable for 2017
Toolkits explained
Marketing Plan Overview 2017
What campaign toolkits are we working on at the moment
Contact details for Visit Isle of Wight

---